Tom Gerencer founded Blue Button Marketing to drive real revenue to clients through journalist-level content that ranks high, wins big traffic, and converts to massive sales. As CEO of Blue Button, Tom builds and leads teams of top-tier content writers and copywriters in an efficient system that clients fall in love with.

Tom is an ASJA content writer and editor in the fields of science, tech, business, healthcare, and the outdoors. He has written over 1,500 high-traffic articles with more than 70 million readers worldwide, for publications like HP Tech Takes, Boys’ Life, The Boston Globe Magazine, Fast Company, Outdoor Life, and Costco Connection. He’s the author of the business book Think Like Google, the Discovery Channel children’s book How It’s Made, and the short story collection Intergalactic Refrigerator Repairmen Seldom Carry Cash. Tom appears regularly on Wired Magazine’s Geek’s Guide to the Galaxy podcast, and lives in Maine and West Virginia with his wife Kathy, two adventurous boys, and a couple of ornery dogs.